![Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/11/20/8668eb00-14fa-4fdf-9cc6-032422793bcd_f290e8eb.jpg)
Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home
![Pharrell's Louis Vuitton show in Hong Kong was a homage to his 'Asian siblings', says the star of the Hawaii-inspired pre-fall 2024 menswear collection at the Avenue of Stars | South China Pharrell's Louis Vuitton show in Hong Kong was a homage to his 'Asian siblings', says the star of the Hawaii-inspired pre-fall 2024 menswear collection at the Avenue of Stars | South China](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/11/15/276634f8-4b33-4b4c-96bf-731d1039a421_ba92b3f7.jpg?itok=GZYrgxIa&v=1700040419)
Pharrell's Louis Vuitton show in Hong Kong was a homage to his 'Asian siblings', says the star of the Hawaii-inspired pre-fall 2024 menswear collection at the Avenue of Stars | South China
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![Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/11/20/1bdfa769-32d8-4ccf-b299-af5a1cbbe4a1_de9b2f37.jpg)